Music publishing is the business of songs. UMPG leads that industry. Through a close strategic and creative collaboration, GrandArmy guided the brand to become an infinitely-flexible system of design, language, and motion, as they champion songwriters across 48 offices in every corner of the globe. The identity centered on the idea of “A World Ahead,” positioning UMPG as an industry leader that discovers earlier, digs deeper, and plays bigger. My role centered on logo design, identity design, and asset development.