On April 8, 2024, portions of the United States witnessed a total solar eclipse. From Eagle Pass, Texas to Houlton, Maine, millions of Americans congregated beneath its shadow. To truly encapsulate this event, I worked with the Simons Foundation and Space Agency to craft a highly adaptable system for a nation-wide campaign: In The Path of Totality—ensuring a one-of-a-kind experience for all involved.
Role
Identity design
Web design
Brand asset development
collaborators
Space Agency (Creative Direction)
Noah Watson, Joe Haddad (design)
The Simons Foundation (copywriting)