IN THE PATH OF TOTALITY
ROLE:
IDENTITY DESIGN, BRAND ASSET DEVELOPMENT
IDENTITY DESIGN, BRAND ASSET DEVELOPMENT
On April 8, 2024, portions of the United States witnessed a total solar eclipse. From Eagle Pass, Texas,to Houlton, Maine, millions of Americans congregated beneath its shadow. To truly encapsulate this event, I worked with the Simons Foundation and Space Agency to craft a highly adaptable system for a nation-wide campaign: In The Path of Totality—ensuring a one-of-a-kind experience for all involved.
![](https://freight.cargo.site/t/original/i/366385aacfe815205d12914e58687be7aae242c0af5f5046721fdd968f195671/Jada-Merritt-In-the-Path-1.jpg)
![](https://freight.cargo.site/t/original/i/47f310f4aaab7dbbc14db27435ed2b6031a6feb76feb17300412665cf3c0a1d1/Jada-Merritt-In-the-Path-2.jpg)
![](https://freight.cargo.site/t/original/i/e02e11b3eb89502e65357a165e6b6d17d4d5cac04254c9e8695f5f386f95bb50/Jada-Merritt-In-the-Path-3.jpg)
![](https://freight.cargo.site/t/original/i/7d8c2973708035a2e2c90aa0156fb777dc68a887d85cdae3cec7ab2357361b9d/Jada-Merritt-In-the-Path-6.jpg)
![](https://freight.cargo.site/t/original/i/486a297fcb55713019b8cea451876880a0969fde0cf61efb29475db2bf4fd4fd/Jada-Merritt-In-the-Path-4.jpg)
![](https://freight.cargo.site/t/original/i/5602644face20728da59d1d850c367251fd048c9c3d3ecca77a307aa9c993b7d/Jada-Merritt-In-the-Path-5.jpg)
![](https://freight.cargo.site/t/original/i/217386f818045c93b3ecf98f178f43db4341578ded9b3f0f6004c8fee23eacb1/Jada-Merritt-In-the-Path-7.jpg)
![](https://freight.cargo.site/t/original/i/f2ce93f1e437ac0b71cdcf363f1025ccedee9ff0d48f36858bd0fefb82adf88b/Jada-Merritt-In-the-Path-8.jpg)
![](https://freight.cargo.site/t/original/i/effa09e4904d68607c89b92d3ab12f7134745d22de86ae286916ea973fff0c25/Jada-Merritt-In-the-Path-10.jpg)
![](https://freight.cargo.site/t/original/i/e21e8d2c09c446032f8a786db7166cb286cf7d3bc63eadb0c0c1a82b97cb4d4f/Jada-Merritt-In-the-Path-16.jpg)
![](https://freight.cargo.site/t/original/i/ed35645b095d83ec09ce3c51a663d524966fd91078f96908215da8f6255ba8b5/Jada-Merritt-In-the-Path-9.jpg)
![](https://freight.cargo.site/t/original/i/75d0e890c424271155209b5b18eec276da8b6d2f20add00fbafc103826b25a75/Jada-Merritt-In-the-Path-15.jpg)
![](https://freight.cargo.site/t/original/i/f95a4ed003f087b0dff56c29676d19c530d620dda20720602f1cd75c9424628c/Jada-Merritt-In-the-Path-17.jpg)
![](https://freight.cargo.site/t/original/i/52633bbca13c29fbf7814295be4887c8de4aa99eba172794543b211d99e0c74b/Jada-Merritt-In-the-Path-11.jpg)