IN THE PATH OF TOTALITY 


ROLE:
IDENTITY DESIGN, BRAND ASSET DEVELOPMENT








On April 8, 2024, portions of the United States will witness a total solar eclipse. From Eagle Pass, Texas,to Houlton, Maine, millions of Americans will congregate beneath its shadow. To truly encapsulate this event, I worked with the Simons Foundation and Space Agency to craft a highly adaptable system for a nation-wide campaign: In The Path of Totality—ensuring a one-of-a-kind experience for all involved. 





Mark